ABOVE: The new look spring leaf NASAA Organic Certification label.
BELOW RIGHT: The current NASAA Organic Certification label to be phased out in 2021.

 

AFTER 15 years of service, the internationally recognised ‘spring leaf’ NASAA Organic Certification label has undergone a makeover.

In launching the new look label, NASAA Chair, Glenn Schaube said, “The new NASAA certification label offers operators a more contemporary image, while ensuring close recognition with the original ‘spring leaf’ label.

“The fresh clean design provides greater flexibility in a range of packaging applications and is a proven user-friendly element for graphic designers.

“The organic industry is growing at around 15 per cent per year, and worth close to $200 billion internationally and $2.0 billion domestically.

“As clean energy is the future of energy production, so too is clean agriculture the future of food production.”

NASAA is a major certification provider in Australia, with the largest area of organic land and over 13,500 individual Australian and international operators certified to the NASAA Organic Standard. Mr Schaube said the NASAA label makeover comes at an exciting time in the history of NASAA and organics generally.

“As a world leading mark of organic production and quality, the new look NASAA ‘spring leaf’ label will help to ensure that Australian certified organic produce remains an integral part of the organic industry growth both here and overseas.”

The NASAA Label Style Guide outlining correct use of the NASAA Certification Label can be downloaded from the NASAA website.

NASAA Chair, Glenn Schaube.

“All NASAA Certified operators should direct inquiries concerning the use of the new look ‘spring leaf’ label to the NASAA Certified Organic team,” said Mr Schaube,

“Alongside the provision of the supporting style guide we will continue to provide personal one-on-one guidance in the use of the label to all of our NASAA Certified Organic operators.

“We are also very aware that changing labels can be daunting and expensive, so a two-year transition period is provided from the date of release for existing operators. This will allow operators to plan their transition, and make best use of the new look ‘spring leaf’ NASAA label for their products and packaging.”

From the date of release, newly certified operators will be required to use the new look NASAA label.

No operators will be required to destroy large quantities of packaging materials in order to conform to the new rules. In some cases the printing and production of packaging and promotional materials may occur on a cycle longer than 24 months, so where justified, an extension may be negotiated.

“We look forward to an exciting future in organics and will continue to assist the organic industry in it’s development,” Mr Schaube concluded.