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Grape Expectations: Financial management in the Australian grape/wine industry. Whether you are an established grape grower/wine producer or a potential industry entrant, Grape Expectations is the book for you. It looks at the fundamental business principles and methods necessary for long-term survival in the grape/wine industry. Cash management, budgeting, investment decisions, business planning, decision making, financial performance, pricing policy, sales/products analyses, market strategies, industry cycles, consumer behaviour and advertising/promotional techniques are all discussed. Softcover, 215p. Dept Agriculture
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